Answers from Google to Common Questions About New Domain Name Endings 2015-12-11

Will these new domain name endings affect my website’s search ranking?
No. The Webmaster Central blog recently addressed this question and more to make it clear that new domain name endings are not treated any differently than traditional domain name endings like .com or .org. Domain names with new endings are shown in search just like any other domain name. For example, if you search for the business Coffee Club, you will find their URL coffee.club.

If I move my website to a new domain name ending, will my customers still be able to find my site on Google?
Yes, of course! Whenever you move your site to a new domain name, whether it ends in a .com, .company, or something else, it’s important to follow some steps in google webmasters to make sure Google is properly aware of your new site. Please be aware that it takes time to be fully processed in Google Search, but once it is, your new domain name is expected to work just like your old domain name. If you are still having issues, we encourage you to visit the Webmaster help forum.

What are some reasons to use new domain name endings?
Brand identity: New domain name endings like .photography and .accountant help businesses tell the world who they are and what they do. For example, check out innovation.tools, nufsed.consulting and ordering.supplies.
Brand protection: Other businesses may buy domain names with new endings like .company, .solutions, or .international for their diverse business needs, or so that no one else can buy them. In many cases, businesses direct these new domain names back to their main website.
Promotions: There are also businesses who have used new domain name endings for marketing and promotional purposes. A company with a social media contest, for example, might create a contest website with a .social ending that would only be used for the duration of the contest. A good example of a current promotional domain is thehungergames.movie which highlights the latest movie in the series.

If I purchase a new domain name, do I have to give up my old one?
Of course not! Your old domain name can easily work with your new one. Once you properly set up your new domain name, you can redirect your old domain name to point to your new one. This ensures you won’t lose any traffic from your customers if they use your old domain name instead of the new one.

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