Google’s .car domain name registrations are more interesting than Apple’s 2016-01-22


Everyone got in a tizzy a couple weeks ago about Apple registering .car domain names. This was stupid because Apple registers its brands in just about every new domain name that comes out.

Google does the same — it registered, and, among others.

But it also registered a few generic/descriptive domains in .car, .cars and .auto. It registered,,, and the branded

Of course, we know that Google is working on robot-driven cars. But what do you make of this one: /.cars/.auto

Is it possible Google’s car will be the Google X? Or the X car? Or maybe it will sell its software as X? (It’s worth noting that Tesla’s new SUV is called the Model X.)

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