Should domainer develop website? 2015-12-10

Sometimes we buy very cool domain names and think about creating own website on it.

The main risk you’d be facing if you were to embrace development as well would be that you’d no longer have enough time to be a good domain investor. Don’t underestimate the amount of time and energy required to be even a half-decent developer. If you however insist on trying development on for size, start by hiring someone to create a site for you and guide you through the basics.

Try developing one domain as a test and take it from there. On the one hand, this will help you see development “under the hood” and on the other hand, it will help you figure out whether or not it’s the right thing for you. Maybe it is, maybe it isn’t. I don’t know, you have to find out yourself. The only advice I can offer is this: before embarking on the development journey, make sure it’s the right decision for you

In most cases, you’ll ultimately end up concluding it’s not. If you currently have at least some development experience then sure, the equation would be different but if you’re a domainer with next to no development knowledge (the most common scenario), you’d probably be better off limiting yourself to doing what you’re currently good at and maximizing results. Next time you’re involved in a negotiation or a bidding war, I’d suggest dropping the “maybe I’ll develop it” argument and focusing exclusively on acquisitions which make sense from a domaining perspective.

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